BrandDad Insights.

Your Expert Insight & Resource Center For Everything Digital Marketing

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AI and Machine Learning in Digital Marketing: What You Need To Know

Artificial intelligence (AI) and machine learning are making massive waves across multiple industries, from manufacturing to medicine to the financial sector and more. And in recent years, the technology has edged its way into digital marketing.  In fact, research firm Gartner predicts that 30% of companies will be using AI …

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What Is SEO Web Design & Why Is It Important For Your Website?

If you had to choose one thing that makes a website most effective, what would it be? Let’s work backward: there’s no doubt that an attractive website can spur engagement and pique interest. But what makes a website truly engaging is the fact that users can find the content they’re …

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Blogging for business

5 Reasons Why Blogging Is Important For Your Business

Back in 1999, the era of dial-up internet and bare-bones websites, there were roughly 23 blogs in existence. That’s just 22 more than in 1994 (a whole five years prior!), when Justin Hall introduced the very first blog.  Now, fast forward to 2020 and you’ll find more than 512 million …

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Marketing Automation: What Is It And How To Use It

Just 20 years ago, the word ‘automation’ conjured images of Jetson-Esque homes and factories, with robots handling daily household chores and jobs being put on autopilot with the push of a button. Today, we know that automation doesn’t mean physical robots and button-pushing — we have something way better. Marketing …

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Website Design: 9 Must-Haves of an Effective Business Website

You’ve been putting a lot of work into your website, and you want to make sure your website is the valuable business tool you know it can be. Whether you’re looking for clients or supervising a successful company, your website is an excellent lead generator. Tuning it up can only …

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